January 29, 2019. Montreal Business Women’s Club. Glushko Irina conducted a seminar on the topic of attracting customers online. During this workshop, we discussed ways to differentiate oneself, what niche marketing is and what its ideal criteria are.
Many seminar participants learned for the first time what CTR (Click-through rate) is and how to increase it, saw what data can be collected while promoting the site and how to analyze it in order to improve performance and attract even more potential customers.

  1. Think like a detective
  2. Competitive Intelligence
  3. Click Funnel – Lead Magnet – Trip Wire
  4. Core Offers
  5. Conversion Optimisation like a Dating